The King of Madison Avenue
The King of Madison Avenue2009
David Ogilvy and the making of modern advertising
About this book
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Details
- First published
- 2009
- OL Work ID
- OL2683649W
Subjects
HistoryAdvertising agenciesAdvertisingBiographyAdvertising executivesBusiness enterprises, great britain