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MM

M

William Arens, Michael Weigold

About this book

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

Details

OL Work ID
OL20890821W

Subjects

Advertising

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.