Capturing the value

In this presentation, Professor Stephen Bradley offers several approaches that will ensure that your organization attains and sustains success in your industry, including industry analysis -- valuating the competition and using alternative scenarios to cope with uncertainties in the industry. He explains how activities throughout your organization should be aligned and mutually reinforcing to achieve an overall strategic position. Every contact with a customer is an opportunity to define your company. Learn the importance of strategic innovation and ongoing in-market experimentation to ensure that your competencies don't become your rigidities.