Sweet and Low

About this book
The bittersweet story of an American family and its patriarch, a short-order cook named Ben Eisenstadt who, in the years after World War II, invented the sugar packet and Sweet'N Low, converting his Brooklyn cafeteria into a factory and amassing the great fortune that would destroy his family. A strange comic farce of machinations and double dealings, it is also the story of immigrants, sugar, saccharine, obesity, and the health and diet craze, played out across countries and generations but also within the life of a single family, as the fortune and the factory passed from generation to generation. The author, Rich Cohen, a grandson (disinherited, and thus set free, along with his mother and siblings), has sought the truth of this rancorous, colorful history, mining thousands of pages of court documents and conducting interviews with members of his extended family.--From publisher description.
Details
- First published
- 2006
- OL Work ID
- OL1968513W
Subjects
Jewish businesspeopleCumberland Packing CorporationFamilyBusinessmenAmerican JewsEntrepeneurshipBiographySweet 'N Low (Trademark)Sugar substitutesNonnutritive sweetenersSugar tradeJews, biographyBusinesspeople, biographyNew york (n.y.), biography