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Advanced brand managementAdvanced brand management

Advanced brand management

Paul Temporal

About this book

This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.

Details

OL Work ID
OL18146469W

Subjects

Brand name productsManagementMarkenpolitikProduct management

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.