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International marketingInternational marketing

International marketing

Stanley J. Paliwoda, Michael J. Thomas

About this book

The third edition of this popular textbook has been brought fully up-to-date to offer comprehensive coverage of international marketing issues towards the millennium and beyond.

Details

OL Work ID
OL24833823W

Subjects

Export marketingInternationales MarketingMarchés d'exportationMarketingInternational business enterprisesMarketing, management

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.