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E-commerce in business

E-commerce in business

Leigh, Richard

About this book

Case studies on using the Internet to capture and exploit new markets. The reporters take viewers on a candid look behind the scenes of three Australian companies, explaining key terms and concepts like web shopfronts, VPNs, B to B communication, website maintenance, and managing growth. Each segment is followed by a summary.

Details

OL Work ID
OL34724492W

Subjects

Electronic commerceCase studiesInternetEconomic aspectsInternet marketing

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.