E-commerce
E-commerce
Kenneth C. Laudon, Carol G. Traver, Carol Traver, Carol Guercio Traver
About this book
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.
Details
- OL Work ID
- OL58230W
Subjects
Electronic commerceInformation technologyInternet marketingCommerce electroniqueMarketing sur InternetE-commerceTechnologie de l'informationMarketingInformatietechnologieInternetInternet, economic aspectsInternet, social aspectsSocial aspectsMarknadsforing via InternetSociala aspekterElektronisk handelMarknadsföring via InternetComercio electronico