Euphemism, spin, and the crisis in organizational life1998

In this book about deception and self-deception in and beyond the workplace, Stein portrays a psychological, ethical, cultural, and spiritual crisis that cannot be reduced to a mere business crisis. He shows how the language of business economics shrouds loss, dread, rage, despair, and brutality in the guise of rational business necessity. For example, the act of ridding a workplace of thousands of people has become magically, euphemistically transformed into an impersonal "bottom-line" exercise in "downsizing" and "outsourcing." As Stein explores the role of euphemism in the official doctrines and public claims of business, he also portrays how people experience the trauma of repeated mass layoffs, and the constant turmoil over shifting workroles and uncertain job security. Stein shows how the inner experience of downsizing, reengineering, and corporate medicine becomes part of a person's very essence and structure, not some unfortunate epiphenomenon. Three extensive case studies - one of downsizing, one of managed care, and another of the U.S. prairie's adaptation to life after the Oklahoma City bombing - provide the evidence for his interpretation. Stein calls for an ethical awakening from our self-deceptions and the social harm we have done in the name of good business, and for direct, honest language that expresses our feelings and intentions.