Routledge Companion to Corporate Branding

Routledge Companion to Corporate Branding2022

Nicholas Ind, Oriol Iglesias, Majken Schultz

Details

First published: 2022
OL Work ID: OL26766008W

Subjects

Branding (Marketing)ManagementCorporate cultureCorporate imageOrganizational CultureStratégie de marqueGestionCulture d'entrepriseEntreprisesImageBUSINESS & ECONOMICS / Marketing / MultilevelBUSINESS & ECONOMICS / Marketing / GeneralBUSINESS & ECONOMICS / Advertising & Promotion

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