International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... Markets (Contributions to Economics)
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... Markets (Contributions to Economics)
Details
- OL Work ID
- OL19092146W
Subjects
Product managementChina, commerceElectronic industriesHouse furnishings industry and tradeChina, foreign economic relations, united statesEurope, foreign economic relations