The future for marketing
The future for marketing
About this book
Outlines the implications of branding for the structure of organizations, discusses leadership flexibility and empowerment as keys to good branding practices, introduces the role of the brand manager and discusses its impact on marketing departments, and encourages future managers to create their own action checklists.
Details
- OL Work ID
- OL34726860W
Subjects
Brand name productsMarketingManagementCase studiesProduct managementBusiness names