Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

The Elusive Fan

The Elusive Fan

Reinventing Sports in a Crowded Marketplace

Philip Kotler

Details

OL Work ID
OL15105626W

Subjects

Communication in marketingProfessional sportsMarketingSports spectatorsEconomic aspectsSports

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.