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An annotated bibliography for marketing to an older population

An annotated bibliography for marketing to an older population1989

Anne L. Balazs, Charles D. Schewe, Harlan E. Spotts

Details

First published
1989
OL Work ID
OL4784886W

Subjects

BibliographyConsumer behaviorManagementMarketingOlder consumersUnited StatesMarketing Management

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