Brand New
Brand New
About this book
"With over 200 colour illustrations, Brand.New's stunning design deliberately reflects the dynamic character of the subject. The book is essential reading for students and observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops."--BOOK JACKET.
Details
- OL Work ID
- OL8328132W
Subjects
Social aspectsBrand name productsConsumption (Economics)AdvertisingProduct managementNew productsNew products, managementConsumer behaviorCommercial artHistory