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The myth of excellenceThe myth of excellence

The myth of excellence

why great companies never try to be the best at everything

Frederick A. Crawford, Ryan Mathews, Fred Crawford

Details

OL Work ID
OL15147360W

Subjects

RechercheShoppingMarketingConsommateursCas, Études deComportementConsumer behaviorMarketing researchMagasinageConsumentengedragCase studiesIndustrial management

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