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Strategic marketing planning and evaluation

Strategic marketing planning and evaluation

Lester Massingham, Geoff Lancaster

About this book

This book concentrates on marketing planning in the medium term (one year ahead) and in the long term (typically between two and twenty years) and refers to tactical issues as part of the strategic planning process.

Details

OL Work ID
OL27275055W

Subjects

MarketingManagementStrategic planningStrategische planningMarketing, managementCorporate planning

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.