Ethnic marketing

Ethnic marketing2005

Guilherme Dias Pires, Guilherme D Pires, John Stanton

Details

First published: 2005
OL Work ID: OL12341882W

Subjects

Minority consumersTarget marketingOrganizational theory & behaviourService industriesBusiness/EconomicsBusiness & EconomicsBusiness / Economics / FinanceBusiness & Economics / Marketing / GeneralMarketing - GeneralMarketing.gttMarketingEtnische groepenEthnische GruppeInterkulturelles VerstehenMarktsegmentierungNationale MinderheitZielgruppe

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