Satisfaction guaranteed
Satisfaction guaranteed1989
About this book
A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.
Details
- First published
- 1989
- OL Work ID
- OL2928052W
Subjects
Psychological aspects of AdvertisingConsumersBrand name productsSales promotionAdvertisingPsychological aspectsHistoryPublicitéAspect psychologiqueHistoireConsommateursVentesPromotionProduits de marque85.40 marketingGeschichteMarketingWerbung