End of the Road

End of the Road2001

BMW and Rover - A Brand Too Far

Chris Brady, Christopher Brady, Andrew Lorenz

Details

First published: 2001
OL Work ID: OL1992359W

Subjects

Automobile industry and tradeBayerische Motoren WerkeBusiness failuresMG Rover (Firm)MergersRover CompanyHistory of specific subjectsRoad vehicle manufacturing industryTakeovers, mergers & buy-outsUnternehmenskonzentrationRover GroupBMWBayerische Motoren-WerkeConsolidation and merger of corporations

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