How they sell
How they sell
About this book
This program reveals the strategies being used by retailers to ensure that wallets and purses remain open for business. Indicates the importance of advertising, store design, product placement, and buyer behavior analysis -- all underlying aggressive new approaches that have redefined consumers as targets.
Details
- OL Work ID
- OL34724255W
Subjects
MarketingPsychological aspectsAdvertisingConsumer behaviorPlanning