Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

How they sell

How they sell

Graham Strong

About this book

This program reveals the strategies being used by retailers to ensure that wallets and purses remain open for business. Indicates the importance of advertising, store design, product placement, and buyer behavior analysis -- all underlying aggressive new approaches that have redefined consumers as targets.

Details

OL Work ID
OL34724255W

Subjects

MarketingPsychological aspectsAdvertisingConsumer behaviorPlanning

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.