Interview with Dionisio Garza Medina, interviewed by Regina García Cuéllar, Monterrey, Mexico
Interview with Dionisio Garza Medina, interviewed by Regina García Cuéllar, Monterrey, Mexico
About this book
Dionisio Garza Medina talks about the economic crises in Mexico and the restructuring of Alfa. Garza Medina talks about his early emphasis on research and development as well as his efforts at building a good distribution network. He discusses how he diversified and modernized the family business, eventually growing it into a large conglomerate.
Subjects
InterviewsAlumni and alumnaeMultiproduct firmsBusinessmenInternational business enterprisesFamily-owned business enterprisesBankruptcyCapital investmentsConsolidation and merger of corporationsDiversification in industryFinancial crisesJoint venturesMarketing channelsBusinessHistoryEconomic conditionsCommerceAlfa SAB de CVHarvard University. Graduate School of Business Administration