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What is the Ansoff Matrix?

What is the Ansoff Matrix?

Paul Newton

About this book

This eBook describes the Ansoff Matrix, a strategic planning tool that links an organization's marketing strategy with its general strategic direction. It describes the four ways that an increase in market penetration can be achieved. You can download the book via the link below.

Details

OL Work ID
OL17096535W

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.