Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Strategic market planningStrategic market planning

Strategic market planning1990

Robert J. Hamper

About this book

A step-by-step explanation of how to build a dynamic, future-oriented marketing plan for your company. Designed to serve as a practical guide through the planning process with an emphasis on developing a proactive marketing plan.

Details

First published
1990
OL Work ID
OL3481698W

Subjects

Business planningManagementMarketingMarketing researchStrategisches ManagementStrategic planning

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.