Strategic market planning

Strategic market planning1990
About this book
A step-by-step explanation of how to build a dynamic, future-oriented marketing plan for your company. Designed to serve as a practical guide through the planning process with an emphasis on developing a proactive marketing plan.
Details
- First published
- 1990
- OL Work ID
- OL3481698W
Subjects
Business planningManagementMarketingMarketing researchStrategisches ManagementStrategic planning