Using focus groups in research

Using focus groups in research
About this book
"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.
Details
- OL Work ID
- OL5754356W
Subjects
Focused group interviewingFocus groups