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Using focus groups in researchUsing focus groups in research

Using focus groups in research

Lia Litosseliti

About this book

"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.

Details

OL Work ID
OL5754356W

Subjects

Focused group interviewingFocus groups

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.