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Branding and Positioning in Base of Pyramid Markets in Africa

Branding and Positioning in Base of Pyramid Markets in Africa

Joseph Darmoe, Charles Blankson, Stanley Coffie

Details

OL Work ID
OL25744543W

Subjects

Marketing, managementAfrica, commerceMarketingManagementLow-income consumersGestionConsommateurs à faible revenuBUSINESS & ECONOMICSGeneralInternational

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