Experiential marketing
Experiential marketing1999
About this book
"Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns."--BOOK JACKET.
Details
- First published
- 1999
- OL Work ID
- OL2645328W
Subjects
MarketingBrand name productsCorporate imageProduits de marqueEntreprisesMerkenImageBranding (Marketing)