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Fables, Fashions, and Facts About AdvertisingFables, Fashions, and Facts About Advertising

Fables, Fashions, and Facts About Advertising

John Philip Jones

About this book

"Fables, Fashions, and Facts About Advertising is ideal as a core or supplemental text for courses in marketing communication, journalism, and related disciplines. This volume should also be useful to the tens-of-thousands of business people whose careers are directly or indirectly concerned with advertising."--Jacket.

Details

OL Work ID
OL1079770W

Subjects

Advertising

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.