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An evaluation of the contributions of Professor John Howard to marketing theory and methatheoryAn evaluation of the contributions of Professor John Howard to marketing theory and methatheory

An evaluation of the contributions of Professor John Howard to marketing theory and methatheory

Roger D. Blackwell

Details

OL Work ID
OL16458177W

Subjects

MarketingMetatheory

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Book data from Open Library. Cover images courtesy of Open Library.