
The Routledge Companion to Ethnic Marketing
Subjects
Ethnic marketsEntrepreneurshipSocial aspectsConsumer behaviorCulture and globalizationMarketsCultureGlobalizationMagasins d'alimentation ethniquesEntrepreneuriatAspect socialConsommateursComportementCulture et mondialisationBUSINESS & ECONOMICSBusiness EthicsMarketingInterkulturelles Management