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Kapferer on luxuryKapferer on luxury

Kapferer on luxury

Jean-Noël Kapferer

About this book

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Details

OL Work ID
OL20004851W

Subjects

Product managementMarketingLuxury goods industryLuxuriesLuxuryBrand name productsSuccess in businessMarketing, managementMarkenpolitikLuxusgutMarkenartikelMarketingstrategie

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.