Kapferer on luxury

Kapferer on luxury
About this book
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Details
- OL Work ID
- OL20004851W
Subjects
Product managementMarketingLuxury goods industryLuxuriesLuxuryBrand name productsSuccess in businessMarketing, managementMarkenpolitikLuxusgutMarkenartikelMarketingstrategie