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Marketing Strategy MasterclassMarketing Strategy Masterclass

Marketing Strategy Masterclass

Paul Fifield

About this book

Focuses on the practical details of using a real strategy model (SCORPIO) to develop a plan. This book uses templates to create real plans as the user works through a model. It includes FAQs that intend to support thinking based on company experience.

Details

OL Work ID
OL16972156W

Subjects

MarketingMarketing, managementStrategic planning

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.