Marketing Strategy Masterclass

Marketing Strategy Masterclass
About this book
Focuses on the practical details of using a real strategy model (SCORPIO) to develop a plan. This book uses templates to create real plans as the user works through a model. It includes FAQs that intend to support thinking based on company experience.
Details
- OL Work ID
- OL16972156W
Subjects
MarketingMarketing, managementStrategic planning