There's Nothing Like This: The Strategic Genius of Taylor Swift

The American singer-songwriter Taylor Swift is a topic of extensive mass media interest and press coverage. With a scrutinized life and career that elicit a diverse public opinion, Swift is both widely admired and criticized in the mainstream media. Authors have examined her high social approval as well as the tendency to controversy. She has been variably described as a savvy businesswoman, feminist, political influencer, capitalist, style icon, philosopher, millennial role model, and historical figure. Her estimated earned media value is US$130 billion as of 2023.