J
John R. Rossiter
13 works on record
Works
Advanced media planning
1998
Advertising communications & promotion management
1997
Advertising and promotion management
1987
Measurement for the social sciences
Measurement for the social sciences
Measurement for the social sciences
Measurement for the social sciences
Marketing Communications
Marketing Communications
Visual and psycholinguistic mechanical variables as predictors of starch scores
Visual and psycholinguistic mechanical variables as predictors of starch scores
Children and television advertising
Children and television advertising
Attitude change through visual imagery in advertising
Attitude change through visual imagery in advertising
Visual communication in advertising
Visual communication in advertising
Reliability of psycholinguistic analysis of advertising
Reliability of psycholinguistic analysis of advertising
Children's dispositions toward proprietary drugs and the role of TV drug advertising
Children's dispositions toward proprietary drugs and the role of TV drug advertising