David A. Aaker
30 works on record
Works
Marketing research
Advertising management
Strategisches Markt-Management
Brand Relevance
Three Threats to Brand Relevance
Marketing Research
Aaker on branding
Strategic market management
Marcas
Building Strong Brands
Imza Hikayeler Yaratmak
Strategic Market Management, European Edition Chapter 13
Güclü Markalar Yaratmak
Managing Brand Equity
Strategic Market Management, European Edition Chapter 10
Brand Portfolio Strategy
Liderazgo de marca
Strategic Market Management 10E with BizLX Software Set
Essentials of Marketing Research, 2nd Edition with SPSS 17. 0
Building the Brand-Driven Business
Markenrelevanz
Strategic Market Management, 7Th Ed
Marketing Research, 11th Edition Wiley e-Text Reg Card
Strategic Market Management, 10th Edition Wiley e-Text Reg Card
(WCS)Marketing Research 8th Edition with Study Tips Set
Marketing Research with SPSS Software
Consumerism
Strategisches Markt-Management
Strategic Market Management
Consumer evaluations of brand extensions