P
Works

Marketing Analytics
2021

Marketing Research (Collection)
2011

Retail power
1992

Marketing Metrics

Cutting Edge Marketing Analytics Real World Cases And Data Sets For Hands On Learning

Decisions in marketing

Advertising & promotion management
Accounting for the Market Share-Roi Relationship (Report No 89-118)
Accounting for the Market Share-Roi Relationship (Report No 89-118)
1989
Determinants of Advertising Intensity
Determinants of Advertising Intensity
1977
Getting Multi-Channel Distribution Right
Getting Multi-Channel Distribution Right
Profit Impact of Marketing Strategy Project
Profit Impact of Marketing Strategy Project