P
Paul W. Farris
11 works on record
Works

Marketing Research (Collection)
2011

Marketing Metrics

Cutting Edge Marketing Analytics Real World Cases And Data Sets For Hands On Learning

Decisions in marketing

Advertising & promotion management
Getting Multi-Channel Distribution Right
Getting Multi-Channel Distribution Right
Marketing Analytics
Marketing Analytics
Profit Impact of Marketing Strategy Project
Profit Impact of Marketing Strategy Project
Retail power
Retail power
Accounting for the Market Share-Roi Relationship (Report No 89-118)
Accounting for the Market Share-Roi Relationship (Report No 89-118)
Determinants of Advertising Intensity
Determinants of Advertising Intensity