R
Robert E. Spekman
11 works on record
Works

The extended enterprise

Alliance Competence

Issues in industrial marketing
Alliance and partnership strategies
Alliance and partnership strategies

A Strategic approach to business marketing

Bringing technology to market
Portable MBA
Portable MBA
Strategic Approach to Business Marketing (Proceedings Series (Amer Marketing Assn))
Strategic Approach to Business Marketing (Proceedings Series (Amer Marketing Assn))

Alliance competence

U.S. buyers' relationships with Pacific Rim suppliers
A working consensus to collaborate
A working consensus to collaborate