George S. Yip
20 works on record
Works
Managing global customers
2007
Total global strategy II
2002
Asian advantage
1998
Effects of nationality on global strategy in major American, Europeanand Japanese multinational companies
1996
Instructor's manual: Total global strategy
1995
Global market strategies of U.S. and Japanese businesses
1993
Total Global Strategy
1992
Diagnosing global strategy potential
1991
Do American businesses use global strategy?
1991
The Role of Strategic Planning in Consumer-Marketing Business (Working Paper, Report No 84-103)
1984
Barriers to Entry
1982
Application
1977
Total global strategy
Pioneers, Hidden Champions, Changemakers, and Underdogs
Managing global customers
China's next strategic advantage
Die globale Wettbewerbsstrategie
Strategies for Central and Eastern Europe
Diversification entry
Strategic heterogeneity and entry barriers