George S. Yip
20 works on record
Works

Managing global customers
2007

Total global strategy II
2002

Asian advantage
1998
Effects of nationality on global strategy in major American, Europeanand Japanese multinational companies
1996
Instructor's manual: Total global strategy
1995
Global market strategies of U.S. and Japanese businesses
1993

Total Global Strategy
1992
Diagnosing global strategy potential
1991
Do American businesses use global strategy?
1991
The Role of Strategic Planning in Consumer-Marketing Business (Working Paper, Report No 84-103)
1984

Barriers to Entry
1982
Application
1977

Total global strategy

Pioneers, Hidden Champions, Changemakers, and Underdogs

Managing global customers

China's next strategic advantage

Die globale Wettbewerbsstrategie

Strategies for Central and Eastern Europe
Diversification entry
Strategic heterogeneity and entry barriers