Hooman Estelami
18 works on record
Works
Behavioral pricing
Simplified Business Research Methods
Cases in Financial Services Marketing
Marketing Financial Services
Financial Exclusion
2015
Maintaining Engaged Customer Relationships in Financial Services
2014
Marketing turnarounds
Routledge Companion to Financial Services Marketing
Frontiers of distance learning in business education
Behavioral Aspects of Pricing
Strategic Pricing. Journal of Product and Brand Management, Volume 15, Issue 6
Behavioral Pricing. Journal of Product and Brand Management, Volume 16, Issue 7
Emerging Perspectives on the Marketing of Financial Services
Emerging Perspectives on the Marketing of Financial Services. International Journal of Bank Marketing, Volume 25, Issue 4
Behavioral Pricing. Journal of Product and Brand Management, Volume 14, Issue 6
Strategic Pricing
Building Trust in Financial Services
Behavioral perspectives on pricing