Alexander Chernev
33 works on record
Works
The Marketing Plan Handbook
The Dieters Paradox
Strategic Marketing Management 7th Edition
The Marketing Plan Handbook, 5th Edition
The Business Model
Strategic Marketing Management, 9th Edition
The Marketing Plan Handbook, 6th Edition
Strategic Brand Management, 3rd Edition
Mastering the Job Interview, 9th Edition
Strategic Marketing Management - The Framework, 10th Edition
The Marketing Plan Handbook, 4th Edition
Revel for Marketing Management -- Access Card
Strategic marketing management
Mastering the Case Interview
Mastering the Job Interview
Mastering the Case Analysis
Strategic Marketing Analysis
Essential Marketing Frameworks and Concepts
Essential Marketing Concepts and Frameworks
Product Assortment and Consumer Choice
Strategic Marketing Management - Theory and Practice
Revel for Marketing Management -- Combo Access Card
Kellogg on Marketing
Strategic Marketing Management, 8th Edition
Marketing Management
Customer Science
The Marketing Plan Handbook, 3rd Edition
Strategic Marketing Management, 5th Edition
Mastering the Case Interview, 10th Edition
MyLab Marketing with Pearson EText Instant Access for Marketing Management, Global Edition
Marketing Management, Global Edition + Mylab Marketing with Pearson EText
Strategic Marketing Management, 11th Edition
Marketing Management - Theory and Practice, 2nd Edition