John D. C. Little
19 works on record
Works
The Marketing information revolution
Optimal signal timing for arterial signal systems
A model of adaptive control of promotional spending
The synchronization of traffic signals by mixed-integer linear programming
Notes on marketing experimentation
MEDIAC, an on-line media selection system
Adaptive control systems in marketing
A mixed integer linear program for synchronizing traffic signals for maximal bandwidth
An algorithm for the traveling salesman problem
Brandaid
Puerto Rico's citizen feedback system
A multivariate adaptive control model
Operations research in marketing
Models and managers
Research opportunities in the decision and management sciences
Branch and bound methods for combinatorial problems
A media selection calculus
Use of storage water in a hydroelectric system
Decision support systems for marketing managers