D
Don E. Schultz
20 works on record
Works

Brand babble
2004

IMC, the next generation
2004

Strategic brand communication campaigns
1999

Measuring Brand Communication ROI
1997

Integrated marketing communications
1993
Strategic Advertising Campaigns/Instructors Manual
Strategic Advertising Campaigns/Instructors Manual
1990
Strategic newspaper marketing
Strategic newspaper marketing
1990

Sales promotion essentials
1982

Sales promotion management
1982

Essentials of advertising strategy
1981

Strategic advertising campaigns
1979

The Evolution Of Integrated Marketing Communications The Customerdriven Marketplace

Building customer-brand relationships

Zheng he ying xiao chuan bo =

Communicating Globally

Communicating Globally
Reader in Marketing Communications
Reader in Marketing Communications
Raising the Corporate Umbrella
Raising the Corporate Umbrella

Zheng he xing xiao chuan bo
Retail Communities
Retail Communities