Don E. Schultz

Brand babble

2004

IMC, the next generation

2004

Strategic brand communication campaigns

1999

Measuring Brand Communication ROI

1997

Integrated marketing communications

1993

Strategic Advertising Campaigns/Instructors Manual

1990

Strategic newspaper marketing

1990

Sales promotion essentials

1982

Sales promotion management

1982

Essentials of advertising strategy

1981

Strategic advertising campaigns

1979

The Evolution Of Integrated Marketing Communications The Customerdriven Marketplace

Building customer-brand relationships

Zheng he ying xiao chuan bo =

Communicating Globally

Communicating Globally

Reader in Marketing Communications

Raising the Corporate Umbrella

Zheng he xing xiao chuan bo

Retail Communities