S
Simon Knox
8 works on record
Works

Advances in consumer marketing

Creating a Company for Customers

Customer Relationship Management
Re-engineering the brand
Re-engineering the brand
New empirical developments on brand loyalty
New empirical developments on brand loyalty
Consumer involvement with grocery brands
Consumer involvement with grocery brands
Competing on value
Competing on value
Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets
Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets