M
Moore, William L.
1946
5 works on record
Works

Readings in the management of innovation

Product planning and management
An experiment to determine the effects of package size on consumption
An experiment to determine the effects of package size on consumption
Using conjoint analysis to help design product platforms
Using conjoint analysis to help design product platforms
A comparison of product spaces generated by multidimensional scaling and by single subject discriminant analysis
A comparison of product spaces generated by multidimensional scaling and by single subject discriminant analysis