M
Marketing Science Institute
18 works on record
Works
Services marketing
Services marketing
1999 report summaries collection
1999 report summaries collection
2000 Report summaries collection
2000 Report summaries collection
2001 report summaries collection
2001 report summaries collection
Young scholars program
Young scholars program
2002 report summaries collection
2002 report summaries collection
MSI, a perspective at twenty years
MSI, a perspective at twenty years
Managing customer relationships
Managing customer relationships
Business buying behavior
Business buying behavior
Communicating with industrial customers
Communicating with industrial customers
Selection and clustering of image dimensions
Selection and clustering of image dimensions
Psychographics in department store imagery
Psychographics in department store imagery
Integrating mechanisms for marketing and R&D
Integrating mechanisms for marketing and R&D
The strategic marketing implications of consumerism
The strategic marketing implications of consumerism
Effects of television advertising on children and adolescents
Effects of television advertising on children and adolescents
The Super-store
The Super-store
Ten lessons for improving service quality
Ten lessons for improving service quality
Consumerism at the crossroads
Consumerism at the crossroads