
Hermawan Kartajaya
18 November 1947
14 works on record
Biography
Hermawan Kartajaya, born in Surabaya, Indonesia, is an Indonesian author and public speaker in the area of marketing studies. In 2000, Kartajaya co-authored *Repositioning Asia: From Bubble to Sustainable Economy* with Philip Kotler. In it they analysed why the Asian crisis of 1997 occurred, and outlined what the governments and companies of the region could do to develop more sustainably in the future. Kartajaya’s expert analysis, in-depth knowledge, and strategic thinking, won him acclaim from many of his peers. Al Ries said of him “The positioning of Hermawan Kartajaya in marketing is unique. He is a combined ‘product’ of Western mind, Asia heart and Indonesian soul. Every company must get his advice.” He and Kotler teamed up again in 2002 in their book *Rethinking Marketing: Sustainable Marketing Enterprise*.
Source: [Goodreads](https://www.goodreads.com/author/show/94059.Hermawan_Kartajaya)
Works

Think ASEAN! Rethinking Marketing toward ASEAN Community 2015
2006

Rethinking Marketing

Marketing plus

Ubud, the spirit of Bali

Attracting Investors

Repositioning Asia

Marketing 30

Hermawan Kartajaya on marketing
The MarkPlus festival
The MarkPlus festival
Martha Tilaar
Martha Tilaar
Bridging to the network company
Bridging to the network company
On becoming a customer-centric company
On becoming a customer-centric company
Kompas 100
Kompas 100
Siasat bisnis
Siasat bisnis