E
Evert Gummesson
7 works on record
Works

Total relationship marketing

Total Relationship Marketing Renewed
Improving the Evaluation of Scholarly Work
Improving the Evaluation of Scholarly Work
2022
Case Theory in Business and Management
Case Theory in Business and Management
Qualitative Methods in Management Research
Qualitative Methods in Management Research
Relationship Marketing
Relationship Marketing
2009 Naples Forum on Service - Service-dominant Logic, Service Science and Network Theory
2009 Naples Forum on Service - Service-dominant Logic, Service Science and Network Theory