D
David W. Cravens
17 works on record
Works
Strategic marketing management cases
1993
Marketing management
1987
The sales manager's book of marketing planning
1983
Strategic marketing cases and applications
1983
Strategic marketing
1982
Marketing decision making
1976
Strategic Marketing David W Cravens Nigel F Piercy
Marketing in action
Strategic Marketing (World Student)
Strategic Marketing (World Student)
1994
1993 Ama Educators' Proceedings
1993 Ama Educators' Proceedings
1993
Strategic marketing management cases and applications
Strategic marketing management cases and applications
1990
Marketing
Marketing
1986
The Oxford handbook of strategic sales and sales management
The Oxford handbook of strategic sales and sales management
Readings and cases in marketing management
Readings and cases in marketing management
Market opportunity analysis for short-range public transportation planning
Market opportunity analysis for short-range public transportation planning
Marketing management perspectives and applications
Marketing management perspectives and applications
Strategic Marketing Management for the Pacific Region
Strategic Marketing Management for the Pacific Region