S
Sarmistha Sarma
6 works on record
Works
Cases on branding strategies and product development
Cases on branding strategies and product development
Consumer Behaviour
Consumer Behaviour
Global Observations of the Influence of Culture on Consumer Buying Behavior
Global Observations of the Influence of Culture on Consumer Buying Behavior
Global Observations on the Interplay Between Service Quality and Customer Delight
Global Observations on the Interplay Between Service Quality and Customer Delight
Demographic dividend of India
Demographic dividend of India
Cases on Global Marketing of Financial Products and Services
Cases on Global Marketing of Financial Products and Services