Gary L. Frazier

Marketing

1999

The impact of equivalent and differential levels of goal attainment on business firm interactions, sentiments, and compatibility

On the measurement of interfirm power in channels of distribution

Vertical power relationships in channels of distribution

Effects of intraindustry marketing strategy on the analysis of profitability

Contemporary views on marketing practice

Advances in Telecommunications Management Vol. 3

Marketing Counting With Customers

Advances in Distribution Channel Research

Channel member response to trade programs

Marketing Channel Management